Marketing Is the Company

PDF Edition - Available for worldwide orders.

This is not a marketing book. It is a control book for CEOs. It is about how the CEO gains visibility and continuity across the business.

Companies need strategic support to define their mission, present it to the Board, and then govern every business unit accordingly. Written for CEOs, CFOs and CMOs, this book argues that this support comes from a distinct function we call Structural Marketing: not the marketing that already exists in companies, but the discipline that connects direction to revenue, margin and cash.

Marketing Is the Company introduces a practical management framework that helps CEOs and executive teams regain control of revenue, margin and cash by aligning every business function around value creation.

Rather than campaigns or communication, it shows how Structural Marketing connects strategy, operations, finance, sales, customer experience and execution into one system the CEO can actually govern.

Inside the book

• A new executive perspective on marketing
• Practical frameworks ready to implement
• Decision-making tools for CEOs and leadership teams
• A system for improving business performance through organizational alignment
• Real-world thinking designed for immediate application

Who should read this book

• CEOs, CFOs, CMOs and entrepreneurs
• Executive teams
• Business leaders
• Marketing leaders ready to influence company strategy

Marketing Is the Company is not a book about marketing.

It is a book about building better companies.

ISBN: 979-12-82769-01-3