{"product_id":"marketing-is-the-company-pdf-edition","title":"Marketing Is The Company (PDF Edition - available worldwide)","description":"\u003ch1\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eMarketing Is the Company\u003c\/b\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003e\u003cspan\u003e\u003cspan style=\"text-decoration: underline;\"\u003ePDF Edition\u003c\/span\u003e - Available for worldwide orders.\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eThis is not a marketing book. It is a control book for CEOs. It is about how the CEO gains visibility and continuity across the business.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eCompanies need strategic support to define their mission, present it to the Board, and then govern every business unit accordingly. Written for CEOs, CFOs and CMOs, this book argues that this support comes from a distinct function we call Structural Marketing: not the marketing that already exists in companies, but the discipline that connects direction to revenue, margin and cash.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003ci\u003eMarketing Is the Company\u003c\/i\u003e\u003cspan class=\"s2\"\u003e introduces a practical management framework that helps CEOs and executive teams regain control of revenue, margin and cash by aligning every business function around value creation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eRather than campaigns or communication, it shows how Structural Marketing connects strategy, operations, finance, sales, customer experience and execution into one system the CEO can actually govern.\u003c\/p\u003e\n\u003ch3\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eInside the book\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"s1\"\u003eA new executive perspective on marketing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"s1\"\u003ePractical frameworks ready to implement\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"s1\"\u003eDecision-making tools for CEOs and leadership teams\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"s1\"\u003eA system for improving business performance through organizational alignment\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"s1\"\u003eReal-world thinking designed for immediate application\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eWho should read this book\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"s1\"\u003eCEOs, CFOs, CMOs and entrepreneurs\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"s1\"\u003eExecutive teams\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"s1\"\u003eBusiness leaders\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"s1\"\u003eMarketing leaders ready to influence company strategy\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p3\"\u003e\u003ci\u003eMarketing Is the Company\u003c\/i\u003e\u003cspan class=\"s2\"\u003e is not a book about marketing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p4\"\u003eIt is a book about building better companies.\u003c\/p\u003e\n\u003cp class=\"p4\"\u003eISBN: \u003cspan\u003e979-12-82769-01-3\u003c\/span\u003e\u003c\/p\u003e","brand":"Abside Publications","offers":[{"title":"Default Title","offer_id":58443323736451,"sku":null,"price":15.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/7116\/4547\/files\/FullSizeRender.jpg?v=1782851155","url":"https:\/\/store.absidegroup.com\/products\/marketing-is-the-company-pdf-edition","provider":"Abside","version":"1.0","type":"link"}